RUIAN UPOWER AUTO PARTS CO.,LTD.

The essence of a brand is that its owner‘s products, services, or other advantages over competitors can bring equal or higher value to the target audience. Among them, values include functional benefits and emotional benefits.

In a broad sense, brand is an intangible asset with economic value. It uses abstraction, unique and recognizable mental concepts to express its differences, so as to occupy a certain position in people’s consciousness. Brand building has a long-term nature.

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